Saturday, May 12, 2007

Mentorship Programs - Should You Sign Up?

Mentorship programs are becoming increasingly popular on the 
Internet. Usually, they require a significant investment of 
money and time - but are they worth it?
 
Imagine this scenario.
 
You get out of bed early (as usual), sit down at the 
computer and open your email program. As you watch a flood 
of emails pour in, you feel overwhelmingly tired. This is 
understandable: you're putting in hours and hours at the 
computer. You've tried one income-earning method after 
another; you've worked on building your list; you've 
uploaded a ton of content to your sites. Surely it should be 
getting close to 'pay off' time? Yet the income level never 
seems to go up...
 
It's definitely one of those "Should I just give up and look 
for a real job?" days.
 
Then an email header catches your eye. It says "Don't Use 
Johnny Marketer's New Software Before You Read This!" You 
realize it's a subject line deliberately crafted to get 
attention, but it's also from one of the marketing 'gurus' 
that you actually trust. You are pretty sure that there's 
substance behind this bold statement.
 
Jaded as you might be, your interest is piqued. You'd been 
thinking of buying this new software. You've been trying not 
to put too much on your credit card, but if it helps your 
bottom line... 
 
Hmmmm, you'd better check this out and make sure you are not 
wasting your money.
 
You open the email and find a short paragraph advising you 
that this information is essential reading for any would-be 
buyer. There's a link directing you to read the rest of the 
story on the website. You click through... and you find a 
credible explanation of why you shouldn't use this software 
before you learn a few essential facts. In essence, your 
trusted guru is explaining that without key knowledge that 
surrounds the use of this software, your chances of success 
go way down. It's a brilliant product, he admits... but 
there are five essential techniques that will guarantee 
better results. He's going to explain the most important one 
in detail.
 
And he does. He also briefly lists the other four techniques. 
You have enough understanding of the Internet to know that 
this is really good stuff. You'd love to have the other four 
techniques fully explained, but this valuable information is 
available only to those in his mentorship program.
 
You sit and think. You click a link and read the details of 
the program. It runs for a year and you are guaranteed an 
in-depth analysis of your current situation and a 
step-by-step plan for growth. You will find out the best 
current software and approaches to use. It sounds perfect 
for where you are now. However, it costs big bucks.
 
You mull it over some more. Your mind goes over the 
struggles you've had to date, and the thought of a helping 
hand is incredibly tempting. You could really do with that 
objective overview of your business. Your hand hovers over 
the mouse - and finally, you click through and sign up.
 
Will this be worth it to you? It could be - but this depends 
on several factors.
 
1. The Promise: What does the mentor actually promise to do?
 
- Is there a guaranteed figure or result, or does he just 
promise to work with you and show you the way?
- Is there a safety net if he doesn't deliver?
- What exactly does he require from YOU in order to achieve 
what he promises?
 
2. Credibility: Do you have good reasons for believing that 
your mentor will deliver the goods?
 
- Does he have a background of success himself? Is he living 
what he preaches?
- Have you purchased other lesser-priced products from this 
person? Did they deliver?
- Has he coached others to success before you?
- Does he have the ability to TEACH as well as DO?
 
3. Your Own Work Ethic: Will YOU deliver the goods?
 
- Are you prepared to work hard to make the most of your 
time?
- Can you take direction? Do you usually work well with 
others?
- Are you willing to believe that an experienced marketer 
can see your business path more clearly than you can?
- Can you stick it out for the full year?
 
4. Can You Afford It?
 
- Can you afford the payment without unnecessary hardship?
- Can you afford the time?
- Can you afford the emotional investment?
 
A good mentor can save you days, weeks and years of errors 
and frustration. A bad mentor can result in your losing 
money, time and even your health. Before you sign up, 
evaluate the program and your mentor carefully. If you 
decide to commit, be prepared to work hard to achieve the 
results you desire.
 
I have 3 mentorship programs that I joined and gave me
great results. It's at 
www.iandelcarmen.com/recommends/adsense-coach 
www.iandelcarmen.com/recommends/1millionvisitors 
www.iandelcarmen.com/recommends/uncut-videos
 
 
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Ian Del Carmen was a TV and stage writer before he became 
an online entrepreneur. He owns a business called digiBook 
Publishing House that can be found at www.digiBook.ph 
and www.digiBookNetwork.com. One of his newest websites is 
an exclusive membership site providing mobile ebooks and 
information products for handheld devices. It's located at
www.MobileEbooks.net. Visit his main website at 
www.ianDelCarmen.com and www.ianDelCarmen.net 
for more information.
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1 comment:

Unknown said...

I like this post, and I'll have to keep it in mind, because I want to run my own business soon. I can use all the help I can get, especially during these tough times. I would prefer to buy a business rather than one from scratch, but I'm not sure which approach I should take. Franchise? Non-franchise? Home based? I don't know. Do you have any suggestions? Advice? Thanks.